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Privacy Policy
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Privacy Policy

When you visit Wicked Catch through its websites, pages on social media websites or through one of our mobile applications, we collect certain information to enhance your online experience.  To make it easier for you to understand what Wicked Catch collects and uses through its various online channels, we have combined several privacy policies to provide this summary.

The online channels covered by this privacy policy include (1) www.wickedcatchgear.com or any other Wicked Catch website which links to this policy (our “Websites”), (2) Wicked Catch pages on social media sites, such as Facebook (including the Wicked Catch Shop on Facebook), Instagram, Twitter and YouTube (“Social Media Pages”), and (3) mobile applications available for various smartphones provided by Wicked Catch (“Mobile Applications”).  The term “Online Channels” is used in this policy to refer to all of these channels.  If a statement is only applicable to a specific Website, channel or channels, we will so specify. This policy also explains how Wicked Catch uses and discloses information it collects through its Online Channels.  Your use of the Websites, purchase through one of the Websites or purchase through a Wicked Catch Social Media Page signifies acceptance of the terms of this privacy policy.

This Privacy Policy is effective November 2012.

What Information Do We Collect Online?

Collection of General Information:

Wicked Catch gathers aggregate general browsing and usage information on all of its Online Channels. This may include navigational information about where visitors go on our Online Channels and information about the technical efficiencies of our online services (i.e. time to connect to our Websites or Mobile Applications, time to download pages, etc.). This information allows us to see which areas of each Online Channel are most visited and helps us better understand our customers’ experiences with the Wicked Catch Online Channels. This helps us improve the quality of your online experiences by recognizing and delivering more of the preferred features, areas and services. In the process of gathering navigational information, we may also collect information such as domain type, browser version, service provider, type of smartphone, and IP address, which will provide information regarding a visitor’s use of our Websites or Mobile Applications (such as the time of a visitor’s last visit to a page on our site).

Collection of Personal Information:

Wicked Catch may ask you to provide personal information through its Online Channels.  For example, when you establish or update an account on an Wicked Catch Website (including establishing an account for our loyalty program), sign up for (thus, consent to receive) our emails, register through an Wicked Catch Mobile Application, provide information directly to Wicked Catch through a Social Media Page, enter a sweepstakes or contest, voluntarily participate in a survey, quiz or poll, shop online, make a purchase (including purchasing and sending a gift card), check the status of an order or review order history.

Categories of information collected include name, address (shipping and billing), email address, recipient’s name and e-mail address, order information, order number, telephone number, credit card information, gender, birthday, social media names, preferences, wish lists, profile information you may create on the social media sites where you interact with Wicked Catch Social Media Pages, information about your friends on these social media sites,  and demographic information if you voluntarily participate in a survey, quiz or poll.

Wicked Catch may allow you to use your Facebook account information to provide us information requested when you participate in features on our Online Channels. If you chose to provide us information through your Facebook account, Wicked Catch could collect some, and possibly all, of the data indicated on the Request for Permission screen which could include: your name, profile picture, gender, networks, user ID, list of friends, birthday, likes, education history, work history, current city, hometown, interests, relationship status, and any other information you have shared with everyone. Please keep in mind that Facebook may change the types of information that may be accessed when you use this process to provide us information, so you should carefully review the Request for Permission from Facebook prior to using this method of providing information to any of our Online Channels. It is also possible that Wicked Catch will be able to continue to collect this information from your Facebook account should the information be revised by you later.

What Happens On Pages That Wicked Catch Has On Social Media Sites?

Personal information may be collected through Wicked Catch Social Media Pages directly by Wicked Catch and the social media site hosting the page.

Personal Information collected directly by Wicked Catch: The collection of personal information directly by Wicked Catch on its Social Media Pages is addressed under Collection of Personal Information above.  Examples of how personal information may be directly collected on Wicked Catch Social Media Pages include providing information through (1) a Facebook application or form which links to this Privacy Policy, and (2) through the Wicked Catch Shop that is located on the Wicked Catch page on Facebook.  Wicked Catch will use and share the information we collect on our Social Media Pages in the manner specified below in “How do we use the information that we collect?”

Personal Information collected by the social media sites: This Privacy Policy does not cover the privacy and security practices of the social media sites on which Wicked Catch has Social Media Pages.  Please review privacy policies and terms of service on the social media sites if you have any questions about their privacy or security practices.

The social media sites where Wicked Catch has it Social Media Pages may provide aggregate information and analysis to Wicked Catch about visitors’ use of our Social Media Pages, but this does not occur on the Wicked Catch Shop portion of our Social Media Page on Facebook.  This allows us to better understand and analyze our user growth, general demographic information about the users of our social media pages and interaction with content on our Social Media Pages. Overall, this information may be used to help us understand the types of visitors and users of our social media pages and use of the content.

How Do We Use The Information That We Collect?

Wicked Catch uses the personal information we collect from you through our Online Channels for the following purposes:

  • To deliver products that you have ordered, fulfill requests that you have created, and process your return or exchange;
  • To understand your needs and preferences, possibly through surveys, product evaluations or cookies;
  • To maintain information about your loyalty club membership, including such things as points earned;
  • To develop, market and sell products and services to you and to tailor your experience on our Online Channels to your interests and to send you information about special offers, media events, new products and much more;
  • To contact you or the product recipient(s) in the event of order or delivery difficulties;
  • To manage and develop our business and operations, administer accounts, collect and process payments;
  • To respond to your inquiries;
  • To deliver information through the various contact methods (for example, email, text, postal, tweets, comments) you have provided;
  • To inform you about our products or Online Channels, including adding you to our email list or to our customer phone and mail marketing list when you register for an account or make a purchase;
  • If you text us to sign up for text messages from us or provide your mobile phone number for this purpose, we will use your mobile number to send marketing text messages to you;
  • If you e-mail a wish list to a friend, we will not collect, retain or review the names or e-mail addresses of the recipient of your wish list;

What Information Do We Share With Third Parties?

We may use third parties to help us provide services to you, such as developing and/or hosting our Websites, Social Media Pages and Mobile Applications, fulfilling orders, processing payments, monitoring site activity, conducting surveys, processing gift card orders, maintaining our database and administering e-mails, drawings or sweepstakes or contests that we sponsor. If personally identifiable information (i.e. name, address, e-mail address, telephone number) is provided to any of these third party service providers, we will require that such information be maintained by them in confidence, unless otherwise specified in this Privacy Policy or otherwise specifically required by Official Rules for sweepstakes.

Wicked Catch does not makes names and postal addresses in its direct mailing list available to other companies.

When you send an E-mail a Friend from a Wicked Catch Online Channel, we will send your selected recipient your e-mail address, message, and your selected outfit or item(s). We may include an opportunity for the recipient to sign up to receive promotional materials from Wicked Catch.

We may occasionally participate in sweepstakes or contests with other companies where we will share information collected for the sweepstakes or contest. In other instances we may join with another company and provide a link to a website hosted by the other company. In those instances where you will register for the sweepstakes or contest by going to the linked website, you will be providing personal information, such as name, postal address, e-mail address, telephone number and gender directly to the company that is hosting the sweepstakes or contest website. However, some, if not all, of the personal information that you provide on the sweepstakes or contest website may be provided to us by the company hosting the sweepstakes.

You should be aware that we may disclose specific information about you if necessary to do so by law or based on our good faith belief that it is necessary to conform or comply with the law or to enforce or apply our Site Use Terms and Conditions or it is necessary to protect the users of our Online Channels, Wicked Catch or the public.

In the event Wicked Catch sells or transfers a particular portion of its business assets, consumer information may be one of the business assets transferred as part of the transaction. If substantially all of the assets of Wicked Catch are acquired, consumer information may be transferred as part of the acquisition.  In both cases, this could include information obtained through an Wicked Catch Online Channel.

In addition, we may participate with certain unrelated companies who will link you to one of our Online Channels from their website that you have visited, which may include recognition of purchases through such Online Channel. Wicked Catch is not responsible for the privacy practices of the companies providing these links and we encourage you to review the privacy policy of each of these companies should you visit their websites.

How Do We Use Cookies?

1. What are cookies?


Wicked Catch Online Channels may use a browser feature known as a cookie, which assigns a unique identification to your computer. Cookies are typically stored on your computer’s hard drive and are used by Wicked Catch to help track clicks and pass information as you go through the pages within the specific Online Channel visited.  Cookies also help us keep track of how many items you put into your shopping bag and to remember you when you return to Wicked Catch. We may also use a cookie and/or a technology known as clear gifs or web bugs which are typically stored in e-mails to help us confirm your receipt of, and response to, our e-mails and provide you a more personalized experience. Cookies can allow us to associate navigational information from browsing visits with personal information you provide at our site.

2. Do we share information from cookies with third parties?


We may share non-transactional behavioral data collected through the use of cookies after July 7, 2008 with other businesses.


3. How do third parties use cookies on our Websites?


Advertising: We select third-party advertising companies and allow them to collect non-personally identifiable information by placing cookies when you choose to visit them and when you visit an Wicked Catch Website. These selected companies may use information (not including your name, address, credit card information, email address, or telephone number) about your choice to visit and your visits to our Websites and other websites to provide advertisements about our products and services on this and other websites. These selected companies also provide this information to us which we use to gauge the effectiveness of the advertisements they place about our products and services and for marketing purposes.

Wicked Catch does not use third-party behavioral advertising cookies on its Social Media Pages or Mobile Applications. However, the social media sites hosting the Social Media Pages may use third-party behavioral advertising cookies.

Analysis: We have also selected companies that will assist us in better understanding your use of our Websites, Mobile Applications and the Wicked Catch Shop on Facebook.  These companies will place cookies on your computer upon a visit to one of our Websites or the Wicked Catch Shop on Facebook or your use of a Mobile Application to collect information on our behalf and may also make use of web bugs. These companies may use both third-party and first-party cookies. Blocking cookies served from third-party domains will not block the first-party cookies. The information these companies collect educates us on such things as search engine referral, how you navigate around the Website, Mobile Application or the Wicked Catch Shop on Facebook you have elected to visit or download, traffic driven by banner ads, responses to email, unique visitor identification, and product browsing and purchasing information, and allows us to better serve your interests and provide you with more personalized product offerings. Wicked Catch does not allow these companies to collect credit card, username or password information. The information collected on our behalf is analyzed and returned to Wicked Catch. We may allow these companies to use collected data on an aggregate basis. The analysis of this information is required to be maintained by these service providers in confidence.

What Choices Do You Have Over How Your Information Is Used?

Wicked Catch Mobile Application Collection of Location Information:  You may elect not to allow location information to be collected when it is requested through the Mobile Application or you can choose to not allow by turning off location services on your mobile device.  If you choose “Don’t Allow” on a Mobile Application, you can then select any of the top metro areas noted and the Mobile Application will then only provide information relevant to that specific metro area and not collect your specific location.

Wicked Catch Email: If you no longer want to receive email from Wicked Catch, you can follow the removal instructions located at the bottom of the next e-mail you receive from Wicked Catch. Please be aware, even if you elect not to receive e-mail, or subsequently ask to be removed from receiving email from Wicked Catch, you may still receive e-mails sent by a friend using E-mail a Friend and e-mail confirmations for online purchases, whether made at a Wicked Catch Website, through our Wicked Catch Shop located on the Wicked Catch page on Facebook, or through an Wicked Catch Mobile Application.

Direct Mailing: If you no longer wish to receive our direct mailings or have your name and address shared with other companies (other than third parties who provide services to Wicked Catch) please emaill us at: support@wickedcatchgear.com.


Third-party Analytic Cookies: As a visitor to www.wickedcatchgear.com, you have the option to deactivate the ability of our third-party service providers to analyze your browsing and purchasing behavior on www.wickedcatchgear.com. You may also choose to continue to benefit from the improved shopping experience which this analysis allows us to provide to you. Since this opt-out relies on cookies, if you delete your cookies, you will need to opt-out again. To learn more about the various levels of privacy and confidentiality you can select with respect to these companies and to exercise your choice.

Text Message Marketing: If you no longer want to receive text messages from Wicked Catch, you can follow the opt-out instructions included in every text message.

Social Media Privacy Settings: The social media sites on which our Social Media Pages are located may allow you to control which people and applications are permitted to see information in your profile and the interactions you have with our Social Media Pages. Please refer to the privacy section of each social media site for information on how to control your privacy.

Social Media Updates: If you no longer want to receive updates from us on a social media site where we have a Social Media Page, follow the instructions on the social media page to stop such updates.

What Should Visitors From Outside The U.S. know?

If you are visiting an Wicked Catch Online Channel from a location outside of the U.S., you should be aware that this Privacy Policy governs the information collected by Wicked Catch irrespective of where you are located when you access it, browse it, interact with it, and make purchases through it (including those that are shipped to addresses outside the US). With respect to personal information you provide to Wicked Catch on our Social Media Pages, once received from the social media sites, it is maintained and processed by us on servers and internal systems located in the United States. This means your personal information may be stored outside of the province, state and/or country in which you reside, and processed by us or a third-party service provider as indicated in this Privacy Policy.  Moreover, governmental bodies that have jurisdiction over us in the United States (e.g., courts and law enforcement agencies) may be entitled to access your personal information or we may be required to disclose such information under the laws of the United States.

How Can You Update Your Personal Information?

If you need to update personal information associated with an account created with Wicked Catch through an Online Channel (such as your name, mailing address, phone number or e-mail address), just sign into your account by using your password and revise the information in the account.  You can also update your personal information associated with an Wicked Catch Mobile Application through the registration page. If you have other questions regarding your personal information, you may contact us as specified below under “Where should you direct your questions?”

Privacy of Children

To ensure compliance with the Children’s Online Privacy Protection Act of 1998, Wicked Catch does not knowingly collect or maintain information provided by children under the age of 13 on our Online Channels.


With respect to Wicked Catch Mobile Applications, the Terms of Service for Wicked Catch Mobile Applications provide that these mobile applications are intended for individuals who are 18 or older and you affirm this upon registration.

Links To Other Websites and Services

For your convenience, our Online Channels may contain links to other websites. Some of these websites may request or require you to provide personal information. Wicked Catch is not responsible for the privacy practices of such websites and you should review their privacy policies prior to providing any personal information. Links that appear on an Wicked Catch Online Channel should not be deemed in all cases to imply that Wicked Catch endorses or has any affiliation with the linked websites. Likewise, Wicked Catch is not responsible for the privacy practices of the social media sites on which Wicked Catch has Social Media Pages and if you elect to have an account on one of these social media sites, you should review their privacy policy and terms of service first.

How Will You Know When We Update Our Privacy Policy?

As we continue to offer our visitors new and different types of content and services, Wicked Catch may modify our online information collection, use or disclosure practices. Should there be a material change to our online information collection, use or disclosure practices, it will be applied only to information collected on a going forward basis, and we will update this Privacy Policy statement.

Where Should You Direct Your Questions?

If you have questions or concerns with respect to our Privacy Policy, please feel free to contact us at support@wickedcatchgear.com.

Security Statement

Our Websites take the following types of security measures: use of technologies and policies such as limited access data-centers, firewall technology, and secure socket layer certificate authentication.

We designed our Websites to accept orders only from Web browsers that permit communication through Secure Socket Layer (SSL) technology. SSL is encryption technology that provides security while information is being transmitted over the Internet. When placing an order through the Wicked Catch Shop that is located on the Wicked Catch page on Facebook, we use SSL technology to provide security while information is being transmitted over the internet.

While we implement the above security measures, you should be aware that 100% security is not always possible on the Internet.

If you have any questions about this opt-out procedure, please email us: support@wickedcatchgear.com.


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